Customer Strategy & Marketing

Customers are the source of real growth. AWM combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.

Customer Insights & Segmentation

We help clients understand customer needs and behaviors and develop actionable segmentation from the resulting insights. We help clients define the target customer to inform business decisions and investment allocation.

Product & Portfolio Management

We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.

Brand Strategy

We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

B2B Commercial Excellence

We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

Marketing Excellence

We help companies to transform their marketing with a practical, proven combination of analytics, customer-centric data insights and a test-and-learn approach, so they quickly begin delivering the right messages to their customers while helping their team build new skills.

Customer Experience Transformation

We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.

Simple & Digital

We help companies to transform their customer experiences and deliver them at radically lower cost. It starts by simplifying your core business and digitizing it where it matters. The result: digitally infused experiences that are easier to sell and support.

Customer Loyalty

We work with companies to create a culture focused on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.